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Launch of US129Photos.com |
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Written by Kendrick
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Wednesday, 25 March 2009 18:53 |
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Knoxville, TN - Xtreme Sports Photography today announced the launch of its new website for its daughter firm, US129Photos.com. The installation and design was handled by Dviant Image. Along with the design, a Content Management System (CMS) was provided so that the site can be dynamic in its content while not having to be managed by web designers at all times. In addition, an E-commerce application was needed to sell other products other than the photos (which are handled by a third-party service). The purpose of this redesign was to drive recurring traffic, even from non-consumers, for brand recognition. Currently, direct competitors see recurring business from dynamic content, and it is believed that a fresh site with managagable navigation, good content, and a more comprehensive product portfolio will drive similar business. This is the first redesign of the site since the business launch in 2006. |
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Last Updated on Wednesday, 25 March 2009 19:15 |
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Written by Kendrick
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Friday, 02 January 2009 00:00 |
KNOXVILLE, TN - Media and Marketing Strategy Consulting firm, Dviant Image (www.DviantImage.com) today announced the launch of Dragr. Apparel, a decorated apparel line for superbike track enthusiasts. Dragr. offers designer graphic T's featuring AMA Pro Series rider Santiago Villa #23 (www.SantiagoVilla23.com). Also, customers of Dviant Image will be able to buy custom Dragr. T's featuring a rider of their choice. Other products include branded jogging pants, hoodies, and caps.
"The designer apparel business has been resilient, even throughout the financial turmoil," President Kendrick Kirk noted. "People still need to dress themselves, and those who have the track addiction have a need to show it off. After seeing what other decorated apparel lines have done in growing sports such as mixed martial arts, [starting Dragr.] really was a no-brainer."
Resellers have already started to show interest. Industry photographer Dave Allison with US129Photos.com, who shoots almost exclusively on the famed stretch of road known as "The Dragon," will be offering Dragr. custom T's featuring his own images for his customers. When probed, Mr. Allison stated, "These are some of the best designed T-shirts I have yet to see...and that's the truth."
Dragr. Apparel is designed, managed, and produced in the USA without the use of foreign labor, sweatshops, or other methods harmful to the American economy. The clothing is woven and constructed in downtown Los Angeles. Print production and design is located at Dviant Image's headquarters in Knoxville, TN.
The designer T's start at $27.99 and range up to $38.99 for the custom work. US129Photos.com will be offering the co-branded custom T's in the $50 to $60 range. (www.DragrWear.com) |
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Last Updated on Monday, 02 February 2009 21:18 |
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